Superoperator Customer Engagement Program

6 October 2022 | News

Reach, Activate & Engage – Superoperator Customer Engagement Program Helps Car Washes Stay Competitive

From welcoming new app users and activating sleeping ones to building loyalty, Superoperator’s Customer Engagement Program helps car wash operators stay competitive and generate more revenue with automated marketing campaigns.

Superoperator’s customer engagement program is a platform that allows car service operators who use apps to reach and engage their existing car wash customers with attractive and current offers through in-app messaging, push notifications, SMS, and emails.

These customer engagement campaigns are set up and activated from an easy-to-use interface and can be based on customer data, such as their behaviour, wash frequency, preferences, current location, car brand, and more. The details are seamlessly received from SO Dashboard, Superoperator’s online management tool, which collects data from the operator’s car wash sites.

Customer engagement—the ongoing interactions between brand and customer offered by the brand and chosen by the customer—is valuable because keeping an existing customer is often much more cost-effective than acquiring a new one.

“Creating great customer experiences and engaging communication strategies, and improving them actively, are important competitive advantages for any business that offers digital services. In order to stay on top of mind, it is crucial that car wash operators get on their customers’ smartphones, because that’s where today’s consumers constantly are,” says Ari Ålander, Sales Director at Superoperator.

Car service operators can use the program’s features favourably in many ways – from improving utilisation rate at off-peak times with dynamic pricing offers to generating additional revenue with loyalty & friend referral discounts and package offers. Operators with service stations shop & café can also attract car wash customers for after-wash coffee and snacks with promo codes and digital coupons.

If you would like more information about this topic, please contact:

Ari Ålander, Sales Director, Superoperator
+358 40 520 8452
ari.alander@superoperator.com