To make the most of digitalisation, a car wash needs more than a mobile application
4 January 2022 | Article
Superoperator’s solution turns jet washes, tunnels and rollovers into digital success stories.
of a product or service is an effective way to change and extend old
customary ways of doing business. The car wash industry is not an
exception. Offering digital services has a positive impact on customer
Mobile apps are a good first step in
improving the customer journey. Apps can help customers to locate the
nearest car wash site, use mobile payment options and initiate the wash
program without stepping out of the vehicle. However, digitalisation
offers many more opportunities to turn the entire car wash operation
more efficient, profitable and customer-friendly.
This is where Superoperator is changing the game.
solution covers everything a car wash needs to make most of
digitalisation – from updating the washing equipment and operational
systems to optimising the customer journey. Customer app with location
networks, mobile payment and wash startup are also included. The
solution is suitable for all types of car washes and all operators
independent of their size.
Even though the change from
analogue to digital may seem challenging, Superoperator’s solution comes
in a complete package that can be integrated to the existing systems
combination of hardware, automatic license plate recognition, online
managing, reporting & data systems, and easy-to-use customer app
simplifies the car wash process. This brings great advantages to car
– Improved customer experience with faster car wash process
– Full & remote control over operations 24/7
– Maximised site capacity during peak hours/days
– Ideal product assortment & pricing plans incl. single washes, monthly subscriptions and packages
Superoperator’s platform collects all data of all car wash operations,
programs and transactions. This enables effective and efficient
marketing and brings flexibility in operational management e.g. for
pricing. Data is an asset that car wash operators can use to react
quickly and efficiently to competition and maximise the business
opportunities in a timely and flexible manner.
Digital power to the car wash businesses
tested and proven their technology since 2012 by building and running
the world’s first digital car wash network, Juhlapesu, in Finland, then
building another Superoperator network in the Czech Republic – both with
This experience has made Superoperator
experts of their technology and turning it into successful business
models for car washes as well as virtual operators seeking new business
in the car service industry.
customers and partners are extended in Europe, the US, and Australia –
all using Superoperators patented technology solutions to grow their
business through digitalisation.
Free consultation to car wash entrepreneurs and managers
Superoperator offers free consultation for car wash operators interested in digitalising their operations. If you would like to discuss how the Superoperator solution can help your business benefit from digitalisation, please contact us.
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