Greetings from Nashville
Nashville, a US city known as the home of country music and coming from a state that rolls out a new car every 20 seconds, was the venue for the annual Car Wash Show with loads of interesting insights on the business presented by an impressive bunch of industry professionals.
Tommy’s Car Wash 50 years
One of the speakers was Ryan Essenburg, the president of our partner Tommy’s Car Wash with 50 years of experience in the business. Mr Essenburg talked about brand as a platform to showcase the advantages of a franchise business model in the rapidly growing car wash industry that is now facing the opportunities of innovation. He also quoted Ed Rensi, the former CEO of McDonald’s: “The Car Wash industry is ready for serious innovation and evolution, franchising will accelerate growth and economic power for operators.”
The importance of a good brand
Introduced by Essenbrurg, Ed Rensi came up on stage to talk about the importance of brand assets and what a good brand looks and feels like in the car wash business. He used an everyday example of this by telling what he used to tell to his employees in the restaurant business: “If you smell the bathroom before you see it, you have a problem.” Same thing goes for car washes, “if you’re bathroom is not clean, how can you clean a car?”
“It’s time for this industry to evoke some standards and start to upgrade the quality of the experience”, he said. “We are in the service business. When somebody’s got a problem and they come to us, we have to do something to make them feel better about themselves.”
What we learned in Nashville
From Superoperator’s point of view, we found interesting to see that what we had five years ago, others are now following. We introduced our license plate recognition in Amsterdam already in 2015. We see this as an important part of building a better car wash experience to the customers, as we want the car wash to be as convenient and easy as it can be. You’ll just drive in the car wash, then start and pay with your smartphone.
Read more about how our story began