Orlen
9 Years of Digital Excellence
How ORLEN and Superoperator Revolutionized the Czech Car Wash Market
For nine years, ORLEN Czech Republic and Superoperator have been redefining the driver experience. As the first player to introduce a digital car wash to the Czech market, ORLEN continues to maintain a unique competitive advantage thanks to its Myci Digi Linka application.
Guided by a long-term commitment to innovation, ORLEN became a true pioneer in the region by recognizing the digital shift long before it became a global standard. Through their partnership with Superoperator, they didn’t just acquire an app; they built a market platform that remains unrivaled in its scope and technological integration.
Efficiency Meets Comfort: The Power of ALPR
At the heart of the entire operation is the Automatic License Plate Recognition (ALPR) system. This digital approach brings fundamental benefits:
B2B Sector Growth: The application is a key tool for ORLEN in managing corporate customers and fleets, providing an efficient and transparent way to maintain a large number of vehicles.
- Maximum Convenience: Customers can stay in the warmth of their vehicle – a feature especially appreciated during the winter season.
- Full-Site Digitalization: The platform covers the entire car wash station. At selected locations, Superoperator has digitalized not only the roll-over washes but also self-service wash boxes, vacuum cleaners, and carpet cleaners.
- B2B Sector Growth: The application is a key tool for ORLEN in managing corporate customers and fleets, providing an efficient and transparent way to maintain a large number of vehicles.
A Market Leader Without Competition
Being the first to market allowed ORLEN to set the standards for digital vehicle care. Today, Mycí Digi Linka operates across 132 stations, offering a level of convenience that competitors have yet to match.
“To maintain a market-leading position for nearly a decade, you need a partner who can evolve with you,” says a manager at Superoperator CZ. “Our nine-year partnership with ORLEN is a testament to our ability to grow and adapt. We are proud to have helped them become the only true pioneer in the Czech Republic, and together, we continue to push the boundaries of what is possible.”
The Future: Subscription-Based Car Washing
ORLEN and Superoperator are not resting on their laurels and are currently preparing further new projects. In line with the global trend of “Car Wash as a Service,” the goal of this step is to provide users with even more flexibility and value, further solidifying ORLEN’s position as the most innovative fuel retailer in the country.
About ORLEN Czech Republic
ORLEN is the leading provider of fuels and services in the Czech Republic, operating the widest network of filling stations. As the undisputed pioneer in digital car washing, ORLEN continues to invest in technologies that enhance the customer experience.