From The World’s First Digital Car Wash to Industry-leading Platform
Superoperator is a technology company helping car wash operators grow through digitalisation. The company develops, sells and markets their car wash solutions and platform as SaaS, connecting car washes with car drivers and virtual network operators.
Many groundbreaking inventions are born of everyday challenges. Superoperator’s invention is not an exception. Erkki Aminoff, today the CEO of the company, had had enough of the never ending waiting in long queues and the unnecessary steps required before getting his car cleaned in a car wash. He became determined to get rid of everything that gets on drivers’ nerves in the process, and the rest we know today is called Superoperator.
Aminoff and his team innovated a solution that was realised in 2012 in Finland by founding the world’s first digital car wash network, Juhlapesu. From then on, every car wash could be powered by Superoperator’s technology and start serving fully digitally through a mobile application. Thanks to the automatic licence plate recognition, the driver does not need to even step out of the car to have it washed.
As a result of persistent development, marketing and sales of their innovative car wash solution, Superoperator has already licensed their technology to car wash operators and petrol stations in Europe, the USA, and Australia. The innovation holds patents in Finland, the USA, and New Zealand.
With the invention, Superoperator has encouraged the entire car service industry in transformation. In the aftermath of the COVID-19 pandemic, the automated service powered by Superoperator’s solutions is not only driving revenue and cost savings for car wash operators but also providing a contactless and safe car wash experience for customers.
The Superoperator Team
Superoperator was founded by Erkki Aminoff (CEO) and Jukka Hallman (Chairman of the Board) in 2011. A team of highly motivated professionals in Finland, Czech Republic, Germany, and Poland run the daily operations. Superoperator is owned by Osakeyhtiö Hallman and Takoa Invest. Erkki Aminoff and the personnel have a minor ownership.