World’s first digital car wash
We are on a mission to digitize and modernize the car wash industry globally.
Meet Our Team
The people behind the platform
Erkki Aminoff
CEO
+358 400 500 564
erkki.aminoff@superoperator.com
Riku Uotinen
COO
+358 40 864 1354
riku.uotinen@superoperator.com
Helena Volfova
Country Manager, Czechia
+420 604 246 135
helena.volfova@superoperator.com
Anssi Kuutti
Director, North American Operations
+358 50 530 7938
anssi.kuutti@superoperator.com
From the First Digital Car Wash to a Leading Industry Platform
Superoperator is all about helping car wash owners grow through digital technology. They create and provide car wash solutions as SaaS, linking car washes with drivers and virtual network providers.
Many great ideas come from everyday problems, and Superoperator is no different. The company’s CEO, Erkki Aminoff, was tired of waiting in long lines and dealing with the hassle before getting his car washed. He set out to eliminate the annoyances drivers face during the process, leading to what we now know as Superoperator.
In 2012, Aminoff and his team launched the world’s first digital car wash network, Juhlapesu, in Finland. This innovation allowed any car wash to use Superoperator’s technology and offer services through a mobile app. Thanks to automatic license plate recognition, drivers no longer need to leave their cars to get a wash.
Digitalization is part of who we are.
With our deep roots in the car wash industry and proven success with our customers and partners, we’re confident in our ability to turn our solutions into thriving businesses. Superoperator Solutions drives revenue and cuts costs for car wash operators around the globe, all while offering the quickest and most convenient experiences for drivers.
Thanks to our ongoing efforts in development, marketing, and sales, we’ve successfully licensed our technology to car wash operators and gas stations in Europe, the USA, and Australia. Our innovation is patented in Finland, the USA, and New Zealand.
Through our invention, we’ve inspired the entire car service industry to embrace transformation.
We’re transforming mobility services for a simpler life.
Our aim is to make things easy. We create solutions that are user-friendly, work on any device, and fit seamlessly with all kinds of equipment, both now and in the future, ensuring a smooth experience for everyone.
We’re always looking to improve our solutions and welcome partnerships with others who share our drive to advance mobility services in the industry.
Global Presence
Finland · Czechia · USA
The Superoperator solution is operational across three continents: Europe, North America, and Australia. Our solution is live in 12 markets, including Finland, Sweden, Norway, Iceland, Lithuania, the Czech Republic, the Netherlands, Germany, France, Italy, the US, and Australia.
Patented Technology
Innovation backed by intellectual property
Proven car wash solution
Superoperator is an out-of-the-box cloud-based digital car wash platform – made for car wash businesses by car wash experts. It’s a stable, scalable, and hassle-free solution – available as a service tailored to you.
Our technology is patented in Finland, the USA, and New Zealand.
Latest News
Stay up to date with the latest from Superoperator
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Why is self-service trending right now?
Customers want an easy, quick way to wash their cars, and self-service offers a convenient alternative. Self-service and JetWash bays appeal to car owners who appreciate time and cost-effectiveness, customers can choose how much money and time they…
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Subscription triple car wash visits, data shows digital is the future.
Subscription models are rapidly reshaping the car wash industry. During his presentation at Car Wash Show Europe 2025, Ari Alander, Sales Director at Superoperator, explained how digitalisation and data-driven marketing are transforming customer loyalty and revenue stability….
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What features should I look for in digital car wash solutions?
When selecting digital car wash solutions, look for comprehensive features that address both operational efficiency and customer experience. The ideal system should include cloud-based management tools, real-time monitoring capabilities, customer-facing mobile applications, and integrated payment systems. Advanced…
