From The World’s First Digital Car Wash to Industry-leading Platform

Superoperator is a technology company helping car wash operators grow through digitalisation. The company develops, sells and markets their car wash solutions and platform as SaaS, connecting car washes with car drivers and virtual network operators.

Many groundbreaking inventions are born of everyday challenges. Superoperator’s invention is not an exception. Erkki Aminoff, today the CEO of the company, had had enough of the neverending waiting in long queues and the unnecessary steps required before getting his car cleaned in a car wash. He became determined to get rid of everything that gets on drivers’ nerves in the process, and the rest we know today is called Superoperator.

Aminoff and his team innovated a solution that was realised in 2012 in Finland by founding the world’s first digital car wash network, Juhlapesu. From then on, every car wash could be powered by Superoperator’s technology and start serving fully digitally through a mobile application. Thanks to the automatic licence plate recognition, the driver does not need to even step out of the car to have it washed.

As a result of persistent development, marketing and sales of their innovative car wash solution, Superoperator has already licensed their technology to car wash operators and petrol stations in Europe, the USA, and Australia. The innovation holds patents in Finland, the USA, and New Zealand.

With the invention, Superoperator has encouraged the entire car service industry in transformation. In the aftermath of the COVID-19 pandemic, the automated service powered by Superoperator’s solutions is not only driving revenue and cost savings for car wash operators but also providing a contactless and safe car wash experience for customers.

Sustainability

For the environment less is more. As the pioneer in digitalising the car wash industry, it’s our goal and duty to make digital car wash solutions that serve their purpose with as little harm to the environment as possible.

A smaller carbon footprint
Superoperator Solutions allow drivers to find their nearest car wash in an app on their smartphones. Live views from each car wash let them check if there’s a long queue. Contactless payment and access make the wash process fast. All this reduces the need to drive around looking for a less crowded place, which means less CO2 emissions.

Proper wastewater treatment
A quick and convenient car wash journey makes commercial car washes more attractive. Why is it a good thing? Because unlike DIY-washing one’s car at home or on the street, professional car washes have the facilities and obligation to take proper care of the wastewater that contains all kinds of chemical residues. By letting the pros wash their car,
drivers can be sure that the contaminated water does not end up in storm drains or into the lawn, which would cause serious harm to water bodies and other ecosystems.

Saving water
Often, technology solutions are developed not only for reaching cost-efficiency, but to be more environmentally friendly too. For example, some water treatment systems used by car washes not only filter the waste water but also re-use it. On top of that, modern car washes use a very moderate amount of water per wash compared to washing at home.

Developing more intelligent car wash industry
Today, AI and data-driven systems are developed to improve services and to create more sustainable car wash solutions. For example, It’s possible to control the usage of detergents and water according to the degree of soiling of the car. These technologies are bringing a bright, more environmentally friendly future for the car wash industry. That is why we invest in constant further development of our own solutions and like to partner with businesses and operators that are as determined as we are in transforming the whole car wash industry for the smarter.

The Superoperator Team

Superoperator was founded by Erkki Aminoff (CEO) and Jukka Hallman (Chairman of the Board) in 2011. A team of highly motivated professionals in Finland, Czech Republic, Germany, and Poland run the daily operations. Superoperator is owned by Osakeyhtiö Hallman and Takoa Invest. Erkki Aminoff and the personnel have a minor ownership.