For the love of the road

For the love of the road TM

Guided by extensive customer-focused research, AquaSonic has designed its operations around consumer desires for car wash services. Upon arrival at the car wash site, a vehicle is instantly recognized by an ALPR system, and the data is made available across the platform. This brings many enhancements for both the customer experience and business efficiency. Not only does it streamline the customer flow and wash journey, but it also provides actionable insights for development and fine-tuning, such as cutting crucial seconds from the wash process. It also promotes additional sales and enables personalised post-sales marketing methods that boost engagement and loyalty.

Superoperator provides AquaSonic with a bespoke platform and operating system addressing every aspect of express car wash operations. The system includes the background process, queue and stack control, tablet-managed POS systems, an employee portal, advanced marketing automation tools, and a tailored customer app.

Customization and Agility Set Superoperator Apart

“To reach the company’s goals, it’s clear that AquaSonic needed a system with much more than the basic functions of access management and an app,” says Erkki Aminoff, CEO Superoperator. “Henley was looking for cutting-edge technology that caters for exceptional customer experience and smart hospitality. We earned their trust with our global expertise, agility, and ability to tailor-make comprehensive solutions unparalleled in the US.”

Building America’s Smartest Car Wash, Digitally

Superoperator’s comprehensive digital ecosystem forms the core of AquaSonic’s smart operation, unifying the customer and employee experience into one seamless whole. The Mobile App delivers a highly personalized experience through dynamic content and car-specific images, while driving engagement and membership conversion via real-time messaging.

The Point of Sale (POS) system acts as the central operational tool, integrating HR functions like time and attendance and sales commission calculation directly into sales processes, and utilizes License Plate Recognition (LPR) for quick customer identification and control of wash lane hardware.

The Employee Portal drives transparency and competition by giving staff access to reporting, leaderboards, and critical data such as site fixed costs and performance, ensuring holistic accountability across the organization.

The web-based Customer Portal empowers clients with total control through self-service tools, enabling easy management of accounts, memberships, vehicles, and payment details.

About AquaSonic Car Wash

AquaSonic Car Wash is the leading provider of innovative and high-quality car wash solutions, dedicated to enhancing the customer experience through cutting-edge technology and smart hospitality. The first AquaSonic car wash was opened in June 2025 in New Port Richey, Florida and new locations are coming soon to Tampa, Orlando, Palm Beach County and beyond. AquaSonic is here for wherever the journey takes you #fortheloveoftheroad.

For more information, visit www.aquasoniccarwash.com

About Henley Investments

Henley is an international investment and fund management firm with a focus on private equity real estate, managing both institutional and private investor capital. It has deployed c.$3 billion in capital and carried out over 100 discrete investments.

Henley’s diversified investments span multiple sectors in the UK, Europe, and the US. Henley is impact-led, focused on improving the spaces and communities in which it invests, and creating sustainable returns effectively and responsibly. Henley’s 16+ year consistently strong track record on investment returns has driven its growth. The firm has a seasoned team of investors and real estate operators across its offices in London and Palm Beach. 

To learn more, visit www.henleyim.com