With so many products to choose from today, it's hard to decide what the best anti aging face cream is. There's no correct answer of course: everyone's face is different and one product won't suit everybody. Good products, however, will have certain features in common.

When you are searching for the best consumer anti aging face care, look for products that protect your skin from the sun: we know that sunlight does damage to skin and causes wrinkles and other signs of aging. Your face is consistently exposed to more sunlight than any other part of your body, and this is why some moisturizing facial creams now contain sun protection ingredients. Applying one of these products to your face daily, before applying makeup, will give you daily protection. While the best anti aging face cream should include sun protection, if you choose one that doesn't, consider adding a skin lotion with a sun protection factor (SPF) rating of at least 15 to your daily skin care routine.

Other than sun protection, the best anti aging face cream will be what is sometimes called a "cosmeceutical," a cosmetic product that does more than just make your skin look younger - it actually induces healing or other changes in the skin cells. Active ingredients include vitamins, especially vitamins A, C, D, and E; minerals, especially selenium and zinc; lycopene (found in tomatoes and other fruit) and other antioxidants; herbal extracts; and compounds that lighten skin tone. Many of the best consumer anti aging face care brands include some or all of these things.

The product that will be the best anti aging face cream for you will depend on your specific needs. If you are not noticing the effects of aging too much yet, are are taking a preventative approach, you will probably select a different product from the person who has specific issues to address. Read labels and instructions to determine what products are supposed to do, and if you still unsure which is the best consumer anti aging face care product for you, consult a skin care professional for advice. Though this may cost a bit, it will probably save you money in the long term by narrowing your possible choices to a few quality products.