If you have been watching the stock charts at Starbucks you know that folks love Starbucks Coffee, some say they will drink nothing but Starbucks Coffee. The average store volumes are up 27% over last year and that means more and more people are becoming Starbucks Customers and more and more people are switching to Starbucks. It is truly amazing what Global Strategist Howard Schultz built; a world wide coffee brand which just keeps growing, where employees truly poor their heart into it with Starbucks Legendary Service. As a matter of fact let me recommend a book to you; Pour Your Heart Into It By Howard Schultz; it is the History of the making of the greatest coffee house chain in the World; Starbucks.

In observing Starbucks Success in the market place it is quite fascinating indeed as people line up to over pay; that is to say pay three to four dollars for a cup of custom coffee. But why; well it is a combination of strategic locations, brand name, appealing coffee flavor and the fact that coffee is a basically a drug which effects the central nervous system of the human body in a way which pleases folks. All in all this proves to be quite the winning combination both for the customer and for Wall Street; think on it.